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Industry Introduction

As a core scenario for professional transportation, moving services have long relied on fuel-powered light trucks/vans. However, with the acceleration of urbanization (over 60% of the population will live in cities by 2025) and tightening environmental protection policies, the traditional fuel truck model faces systemic challenges:

Business characteristics: non-standard services (furniture disassembly and assembly, floor transportation), time-sensitive, and customers have high requirements for price transparency.

Vehicle composition: As of 2024, fuel-powered light trucks will account for more than 70% of the moving market, but the penetration rate of new energy vehicles is increasing rapidly (policy-driven + cost advantages).

Industry Pain Points
  • Fuel consumption burden
    A fuel-powered light truck consumes 12-15L of fuel per 100 kilometers. Based on an average daily mileage of 150 kilometers, the monthly fuel cost exceeds 5,000 yuan, accounting for more than 40% of freight income.
  • Complex maintenance
    The average annual maintenance cost for the engine and gearbox is 12,000 yuan, and the failure rate increases with the age of the vehicle (for example, carrying heavy objects increases wear and tear).
  • Disguised price increases
    In order to make up for the costs, some companies set up "mezzanines" (reducing the actual volume, forcing one carload of goods to be loaded into two cars), and charge "floor fees" and "hardship fees" under various pretexts, causing customer complaints.
  • Traffic restrictions in the city
    90% of cities have restricted the use of fuel trucks (such as prohibiting them from entering the city between 7 am and 10 pm), the moving operation window has been shortened by 30%, and night orders cannot be accepted.
  • Low loading efficiency
    The cargo compartment volume of traditional oil trucks is ≤12m³ (such as Jiangling Fushun), and large pieces of furniture require multiple round trips, with an empty driving rate exceeding 35%.
  • Energy replenishment time
    There are common queues at gas stations, and the average effective working time per day is only 6-7 hours.
  • Bad experience
    Engine noise disturbs residents (complaint rates are high in older communities), and basement garages have height restrictions (gasoline vehicles are generally >2.1m and cannot enter).
Solutions
  • Economic revolution
    The full-cycle cost is reduced by 40%.
  • Car purchase cost optimization
    The vehicle-battery separation model (battery leasing) reduces the initial investment by 40% (for example, the purchase price of Auman Zhilan EM is reduced to 80,000 yuan).
  • Energy consumption dropped sharply
    The electricity cost is 0.3 yuan/km vs. 1.2 yuan/km for a gasoline car. You can save 135 yuan for 150 kilometers a day and 4,000 yuan a month.
  • Simplified maintenance
    The maintenance frequency of the three-electric system is reduced by 50%, and the battery degradation risk is borne by the operator.
  • Battery replacement ≈ refueling speed
    Ultra-fast battery replacement in 3-5 minutes (such as JAC EV5), eliminating the need to queue and matching the efficiency of gasoline vehicles, supporting multi-shift continuous operation.
  • Loading space optimization
    The battery-chassis integrated design increases the cargo compartment volume by 15% (for example, the Auman EM cargo compartment reaches 14.6m³), allowing 2-3 more pieces of furniture to be loaded at a time.
  • Noise control
    The motor operating sound pressure is ≤60dB, reducing public nuisance complaints.
  • Full-time right of way
    Green license plates ignore traffic restrictions and operate as usual at night/peak hours, with an order volume increase of 30%.
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